近期各类涨价的信息不绝于耳，从方管价格到海路运费，几乎所有环节都涉身其中。然而在涨价潮的背后，终端产品商也面临着更为严峻的经营压力。就方管行业而言，方管原材料价格不断飞涨，运输成本不断增加，方管企业对投入市场的产品要不要涨价非常困惑。品牌是给方管企业带来溢价、产生增值的一种无形的资产，一个好的品牌就会给商家带来很大的商品效益。虽然成本的上涨是现下大环境的主要趋势，方管企业必须要懂得坚持自我，走自己的既定轨道，打造好品牌，用品牌价值来抗衡成本价格，如此，必能够获得更大的发展空间。

Recent information on various price rises is endless. Almost all links, ranging from square price to sea freight, are involved in them. However, behind the rising price tide, the terminal product manufacturers are also facing more severe operational pressure. As far as the Square management industry is concerned, the price of Square management raw materials keeps soaring, and the transportation cost keeps increasing. Square management enterprises are very confused about whether to increase the price of products put into the market. Brand is an intangible asset that brings premium and value-added to square-managed enterprises. A good brand will bring great commodity benefits to businessmen. Although the rising cost is the main trend of the current environment, square management enterprises must know how to stick to themselves, follow their own established track, build a good brand, use brand value to counterbalance the cost price, so that they will be able to obtain greater development space.运费大涨，成本增加

Freight charges are soaring and costs are rising

《超限运输车辆行驶公路管理规定》的实施，运费将会大幅度增长。相比原标准，新标准在超限方面明显收紧。作为木材行业的下游产业，方

With the implementation of the Regulations on Highway Management for Over-limit Transportation Vehicles, the freight rate will increase substantially. Compared with the original standard, the new standard is obviously tightened in exceeding the limit. As a downstream industry of timber industry, Fang Fang

管不仅要应对木材运输的整体费用增加，还要面对其成品运费的增长。

The management should not only deal with the increase of the overall cost of timber transportation, but also face the increase of the freight of its products.

据悉，六轴货车车货总量由原来的55吨降为49吨，五轴货车由原来的30多吨降为20多吨。运费将会因此上涨一倍多，可能原来一车的货现在只

It is reported that the total cargo volume of six-axle trucks has been reduced from 55 tons to 49 tons, and that of five-axle trucks has been reduced from more than 30 tons to more than 20 tons. Freight charges will more than double as a result. Maybe the original car is only available now.

能用两辆车来运。运费可以说贵上了一倍。可见，这一新标准确实是为方管企业带来了沉重的成本压力，成品涨价在情理之中。

It can be transported in two cars. Freight can be said to be doubled. It can be seen that this new standard has indeed brought heavy cost pressure to square-managed enterprises, and the price increase of finished products is reasonable.

品牌塑造，抗衡价格

Brand Shaping, Competing Price

据市场调查，涨价的企业都是只靠着成本低廉来换取利润，成本一旦升高，企业就无利可图，所以为了利润不得不涨，而一些大品牌反倒风平

According to the market survey, the enterprises that increase the price all rely on the low cost to gain profits. Once the cost rises, the enterprises will be unprofitable, so they have to increase in order to make profits, while some big brands are on the contrary.

浪静。因为他们的眼光不仅仅只放在成本上面，更多的是打造一个品牌，一个在市场上拥有足够影响力以及话语权的品牌。

The waves are quiet. Because their vision is not only on cost, but also on building a brand, a brand with enough influence and voice in the market.