在当前市场环境下，方管市场形势多变，只有切实提升自身软、硬实力，才能不惧风雨，巍然矗立。经济新常态下，家居建材业发展速度放缓，方管厂家的生存压力随着增大。再加上市场竞争的不断加剧，方管厂家的发展更加举步维艰。然而，在纷纭变幻的市场环境下，既有挑战也有机遇。想要在波诡云谲的市场环境中屹立不倒，方管厂家不妨从三方面努力，增强自身抵抗“风雨”的能力。

In the current market environment, the market situation is changeable. Only by improving their soft and hard strength, can they stand tall and fearless. Under the new normal economic situation, the development speed of home building materials industry has slowed down, and the survival pressure of square tube manufacturers has increased. In addition, with the increasing competition in the market, it is more difficult for Square-controlled manufacturers to develop. However, in the changeable market environment, there are both challenges and opportunities. In order to survive in the uncertain market environment, Fangguan manufacturers may make efforts from three aspects to enhance their ability to resist the "wind and rain".

满足市场需求，提升生产技术水平

Meeting market demand and upgrading production technology level

抗风险能力是指在市场环境、宏观经济政策、不可抗力以及产业发展周期等天剑恶化情况下维持正常运营，并保持企业长远发展的基本素质。其中最为基础的就是方管厂家的生产与技术水平，能否生产出符合市场需求的产品、是否具备高新技术决定了方管厂家的竞争水平和在风险中抵抗能力的高低，所以想扛得住风险，首要是提升生产与技术水平。

Resistance to risk refers to the basic quality of maintaining normal operation and long-term development of enterprises under the deterioration of market environment, macroeconomic policies, force majeure and industrial development cycle. One of the most basic is the production and technology level of square tube manufacturers. Whether they can produce products that meet the market demand and whether they have high and new technology determines the level of competition and the level of resistance to risks. Therefore, in order to withstand risks, the first thing is to upgrade the production and technology level.

保持发展活力，提升自主创新能力

Maintaining Development Vitality and Promoting Independent Innovation Ability

创新能力是指不断改变现状、追求发展、打破旧的框架、创立新事物的行为，是推动企业不断进步和发展的源泉。只有提高自主创新能力，才能使方管厂家紧跟时代潮流、保持发展活力，才不会轻易被市场淘汰、抵抗住更多风险。

Innovative ability refers to the behavior of constantly changing the status quo, pursuing development, breaking the old framework and creating new things. It is the source of promoting the continuous progress and development of enterprises. Only by improving the ability of independent innovation, can the local managers keep abreast of the trend of the times, maintain the vitality of development, and will not be easily eliminated by the market and resist more risks.

主动出击，提升市场开拓能力

Take the initiative to attack and improve the ability of market development

面对风险，与其坐以待毙，不如主动出击，所以方管厂家要不断提高市场开拓能力，做到准确预测市场趋势、熟练制定营销策略、积极扩大市场营销渠道、不断增长市场潜在能力、适时把握市场发展时机等，主动出击方能将风险的威胁降到最低。

Faced with risks, instead of waiting to die, it is better to take the initiative to attack. Therefore, square managers should constantly improve their ability to exploit the market, accurately predict market trends, skillfully formulate marketing strategies, actively expand marketing channels, constantly increase market potential, and timely grasp market development opportunities, so as to minimize the threat of risk.