近年来，方管行业的发展已经趋近成熟的状态，发展到了一定程度自然不能用传统营销模式。因此方管行看似不像以往那样生意红火，其实是到了该转变经营模式的时候。业内人士对于方管行业平淡并不意外，方管促销活动玩出新花样才能带来新一轮“旺季”。据发现，近日广州方管市场节后仍在促销。然而，低价促销并未改变家居市场的冷清平淡。某方管品牌销售负责人表示，尽管顾客较平日略有增长，但实际成交量并不大，总体销量低于往年。

In recent years, the development of the square management industry has been approaching a mature state, and to a certain extent, the traditional marketing model can not be used naturally. As a result, it seems that the bank is not as prosperous as it used to be. In fact, it is time to change its business model. Industry insiders are not surprised by the dullness of Fangguan industry. Only by playing new tricks in Fangguan promotional activities can a new round of "peak season" be brought. It has been found that Guangzhou's Fangguan market is still promoting after the festival. However, low-price promotion has not changed the dullness of the home market. The person in charge of brand sales of one party said that although the customers grew slightly than usual, the actual turnover was not large and the overall sales volume was lower than in previous years.

今年的黄金周促销不尽如人意，更谈不上带旺方管市场。不过，对商家们而言，这一平淡结果似乎早在意料之中。某方管卖场相关负责人说，今年国庆市场整体较平淡，没有往年的火爆场面。他表示，“这种情况其实从中秋节就开始显现了，中秋期间的销售和去年比就出现了跳水，当时我们就预测到今年的国庆也好不到哪去。”

This year's Golden Week promotion is not satisfactory, let alone take Wangfang to manage the market. For businessmen, however, the mundane result seems to have been unexpected. A person in charge of the sales department said that this year's National Day market as a whole is relatively flat, there is no hot scene in previous years. He said, "This situation actually began to show from the Mid-Autumn Festival. Sales during the Mid-Autumn Festival plunged compared with last year, when we predicted that this year's National Day would not be any better."

该负责人透露，今年春节后，方管市场在种种促销手段作用下，曾刮起过一小股暖风。然而，从今年7月开始，商家们便开始失望了。虽然夏天是旺季，但卖场冷清下来，客流量也稀少起来，直到9月份中秋节期间都没有太大改变，于是大家又寄希望于国庆，但国庆的表现显然也很不乐观。

The person in charge disclosed that after the Spring Festival this year, under the influence of various promotional means, there was a small warm wind in Fangguan market. However, since July this year, businessmen have been disappointed. Although summer is a busy season, but the market is cooling down, and the passenger flow is scarce. Until the Mid-Autumn Festival in September, there is no big change, so we all hope for the National Day, but the performance of the National Day is obviously not optimistic.

方管经营模式需转变

The Management Mode of Party Management Needs to be Changed

面对方管市场的门庭冷落，有业内人士认为，方管原材料价格上涨导致方管价格水涨船高，越来越高的价格也让消费者望而却步。然而，今年的促销季节格外延长了，且各大卖场商家的促销价格都竞相折腰，却仍有不少商家反映，完不成今年的销售任务。

Faced with the neglect of market management by the other side, some insiders believe that the rising price of raw materials leads to the rising price of square tubes, which also deters consumers. However, this year's promotional season has been particularly prolonged, and the promotional prices of major retailers are competing to bow, but there are still many retailers reflect that this year's sales task can not be completed.

对此，有分析人士指出，频繁的促销活动或是造成节日促销吸引力减弱的一大原因。这一观点得到某方管品牌经销商的肯定。该经销商表示，“卖场周周有活动，月月有活动，随时进来都有优惠折扣，那么消费者自然没有必要扎堆节日促销了。”

In this regard, some analysts pointed out that frequent promotional activities or a major reason for the weakening of the attractiveness of holiday promotions. This view has been affirmed by the dealer who manages the brand. The distributor said, "If there are weekly activities, monthly activities, and discounts for coming in at any time, then there is no need for consumers to pile up holiday promotions."

以此来看，这种以降价拉动消费的模式，揽客的效果在逐年减弱。其原因不仅是营销手法的老套，更主要是受楼市影响，今年新房装修少了许多。其实方管市场并不缺乏刚需，方管企业要找到新的经营模式吸引消费者才能迎接新一轮旺季。